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Value-Driven vs Price-Driven Strategies in White Label Payment Gateways

value-driven vs. price-driven strategies

The payment industry has been evolving rapidly, and white label payment gateways have become integral to the ecosystem. With the constant rise of eCommerce and mobile payments, the demand for white-label payment gateways has grown significantly. However, the market is highly competitive, and service providers must adopt effective strategies to attract and retain clients. Two common approaches are in the industry: value-driven and price-driven strategies.

Value-Driven Strategies

Value-driven strategies focus on delivering high-quality services that meet clients’ unique needs. White label payment gateways that adopt value-driven strategies aim to provide a seamless payment experience, secure transactions, and advanced fraud protection; thus, they can increase merchant success rates. They also offer value-added services such as analytics and reporting, customizable checkout pages, and multi-currency support. Value-driven strategies are more attractive to business clients like ISOs, acquirers, PSPs, and merchants because they offer them a competitive edge. White label payment gateways, like our company WLPayments, deliver value-added services that can help clients increase their sales and improve their customer experience, ultimately leading to customer loyalty.

Price-Driven Strategies

On the other hand, price-driven strategies focus on offering lower prices than competitors to attract clients. White label payment gateways that adopt price-driven strategies often cut costs by providing minimal services and charging low transaction fees. Price-driven strategies can effectively attract price-sensitive clients, but they can also be risky as they can decrease service quality. Price-driven strategy can result in a race to the bottom, where service providers compete on price rather than value. This strategy can lead to a loss of revenue and a decrease in customer loyalty.

Advantages of Value-Driven Strategies

Value-driven strategies have several advantages over price-driven strategies:

  1. They allow white label payment gateways to differentiate themselves from competitors by providing unique services that meet clients’ needs. This value focus can help white label payment gateways to build a strong brand and reputation in the market.
  2. Value-driven strategies allow white-label payment gateways to charge higher prices for their services. Clients are willing to pay more for services that offer additional benefits and value, such as higher success rates, lower transaction costs, faster transactions and checkout. This client KPI focus can help white label payment gateways to increase their revenue and profitability.
  3. Value-driven strategies can lead to increased customer loyalty and retention.

Clients are likely to remain with service providers offering high-quality services and value-added benefits.

How do value-driven strategies attract business clients? 

Value-driven strategies are more attractive to business clients such as ISOs, acquirers, PSPs, and high-risk merchants because they provide a competitive edge. Business clients require white label payment gateways that can provide various services to help them grow their businesses. White label payment gateways that adopt value-driven strategies can provide these services, which can help them to attract and retain business clients.

In conclusion, white label payment gateways have become an integral part of the payment industry, and service providers must adopt effective strategies to attract and retain clients. Value-driven strategies focus on delivering high-quality services that meet clients’ unique needs, while price-driven strategies focus on offering lower prices than competitors. Value-driven strategies are more attractive to business clients like ISOs, acquirers, PSPs, and merchants because they provide a competitive edge in the market. White label payment gateways that adopt value-driven strategies can differentiate themselves from competitors, charge higher prices, and increase customer loyalty and retention.

What’s next?

At WLPayments, we ensure our payment partners have access to all the relevant payment data. Through a platform and/or API. Do you have any follow-up questions after reading this article? Reach out to us; we will gladly help you find the answers. Fill out the form below, and we will contact you shortly. Or drop us an email at sales@celerispay.com

Value-driven versus price-driven strategies in white label payment gateways – WLPayments

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